BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv7.25.0//EN
X-ORIGINAL-URL:https://www.lucianoscauri.it/
X-WR-CALNAME:SKL International
X-WR-CALDESC:Revenue Management & Hotel Consulting
X-WR-TIMEZONE:Europe/Rome
BEGIN:VTIMEZONE
TZID:Europe/Rome
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T030000
RRULE:FREQ=YEARLY;BYMONTH=03;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T020000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=4SU
END:STANDARD
END:VTIMEZONE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-67f36d6c644a9701979d7059161f3546@lucianoscauri.it
DTSTART;TZID=Europe/Rome:20240220T100000
DTEND;TZID=Europe/Rome:20240220T140000
DTSTAMP:20230929T131558Z
RRULE:FREQ=WEEKLY;UNTIL=20240326T120000Z
CREATED:20230929
LAST-MODIFIED:20230929
PRIORITY:5
SEQUENCE:0
TRANSP:OPAQUE
SUMMARY:MITH 20 – Hospitality Management & CHIA Certification
DESCRIPTION:[vc_row][vc_column width=”1/2″][vc_single_image image=”11156″][/vc_column][vc_column width=”1/2″][vc_single_image image=”11159″ alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\n1-year Master Degree in International Tourism and Hospitality (MITH) 2023-2024\nMODULE\nHOSPITALITY MANAGEMENT\nSubject\nHospitality Management + CHIA Certification\nProfessor\nLuciano Scauri\nAbstract\nPurpose \nThe purpose of the course is to locate and evaluate the Productivity Enhancement methods and tools applicable in contemporary Hotel Management Processes.\nDesign Methodology Approach \nThe course is designed to involve the students in understanding optimization opportunities both looking at reports and relevant figures while focusing on key indicators and operational processes with impact on revenue and costs.\nFindings \nStudents will be able to understand and locate the key revenue & margin optimization levers both looking at operational processes and key figure analysis tool.\nPractical Implication \nStudents will be asked to exercise on project works and analyze real case histories made available by the teacher\nOriginality & Value\nStudents will be involved and asked to give their view and strategy on real business case and possibly see the outcome of recommendation.\n \nSyllabus\n \nDay One – Tuesday February 20th 2022 – Luciano Scauri – 4 Hours 9:00 – 13:00\n● Opening Speech\n● Referral to product definition & Satisfaction of basic needs (Maslow & Evolution)\n● CHIA – 1. Hotel Industry Analytical Foundations\n● CHIA – 2. Hotel Math Fundamentals\n● Assignment\nDay Two – Tuesday February 27th – Luciano Scauri – 4 Hours 9:00 – 13:00\n● CHIA – 3. Property Level Benchmarking\n● CHIA – 4. Hotel Industry Performance Reports\n● Assignment\nDay Three – Tuesday March 3rd – Luciano Scauri – 4 Hours 9:00 – 13:00\n● 1. Different Types Of Hospitality Based on different needs and purpose of travel\n● 2. Additional KPI & Analytics Classification Based on different Metrics Stars, Reputation Analysis, Rate level\n● 3. The Acquisition Processes & The Audit Process Key Performance indicators and Values to account for as a staring and leading guide\n● 4. The Business Plan Main Indicators & metrics involved and cost revenue ratio Exercise on building a Business plan\n● 5. Revenue, Cost & Processes As Main Optimization Levers involving Human Resources, Processes, Technology, Concept, Marketing, Distribution, Organization, Marketing Area\n● 6. The Planning Process Setting Goal and Objectives according to forecast & budget, Setting the Key Operation Standard, Evaluation Key Standard impact con Cost, Labor, Guest perception of service, reputation, ADR\nDay Four – Tuesday Monday March 12th Luciano Scauri – 4 Hours 9:00 – 13:00\n● 7. Operation Area Key requirement prior to establish a Manning Guide, Involvement in product and concept determination Demand Management, Operational Processes (centralization or Distribution) Front Office, Reservation, Housekeeping Management, Maintenance Management, Sales, Marketing, Revenue Strategy Purchasing, Outsourcing Processes, Food & Beverage Outlets, Other Outlets\n● 8. Management Control Internal KPI, Introduction to Hotel Industry Analytics, Definition, Creation, Math. Market KPI, Definition, Creation, Math Reference Values for Rent, Food Cost, Labor, Utilities, Concept of ROI\nDay Five – Tuesday MArch 19th – Luciano Scauri – 4 Hours 9:00 – 13:00\n● 9. Market Analysis & Competitor Rate Analysis Use of rate Shopper (OTA Insight & HQ Plus) Reputation Management Tool TRUST SCORE, define a Competitor set\n● 10. Technology The importance of technology in optimization processes. Analysis of the relevant tools used in key revenue maker department and their involvement. Contemporary PMS, RMS, CRS, Reputation Management, Guest Rooms Booking Engine, Meeting Rooms Booking Engine, Channel Manager, Shopper, Market Demand, Reservation Tools, Benchmark, WI FI Access\n● 11. Basic Rate Strategies & Positioning Define and understand the 4 basic rate positioning. Develop a strategy based on a assigned hotel in a specific Domestic market using a rate shopper tool. (Access provided by Teacher).\n● 12. Additional Test Exercise and Review Review and preparation for final test.\nDay Six – Tuesday March 26th – Luciano Scauri – 4 Hours 9:00 – 13:00\n13. Final Online Test PC Access Required. Online test on Class Marker, Subscription Required, No Tablets. As far as IULM exam is concerned, at the time the forecasted time allowed is 2 hours and you will be taking\n• CHIA test (90 questions)\n• 3 or 4 Hospitality Management Exercises, questions & strategic issues.\nCompulsory materials: \n• Class notes.\n• Official documents\n• Personal Computer or MAC\n• Excel Literate\n• No tablets\nFurther readings: \n• HOTEL MANAGEMENT AND OPERATIONS, Denney G. Rutherford\n• MANAGING HOTELS EFFECTIVELY, Eddystone C Nebel III\n• USALI – Uniform System Of Accounts for The Lodging Industry – HFTP AHL\nInternazionale, imprenditoriale, multiculturale, interamente in inglese: il Master Universitario di primo livello in International Tourism and Hospitality (MITH) ti permette di acquisire le competenze indispensabili per affrontare i nuovi scenari del settore turistico. Grazie ad un percorso didattico innovativo e coinvolgente, una faculty di docenti di fama internazionale e senior manager delle principali aziende del settore, MITH ti consente di mettere in gioco il tuo talento e ti aiuta ad accelerare la tua carriera in un settore in grande trasformazione.\n[/vc_column_text][/vc_column][/vc_row]\n
URL:https://www.lucianoscauri.it/archivio-eventi/mith-revenuemanagement-757/
ORGANIZER;CN=IULM - International University Of Languages and Media:MAILTO:
LOCATION:IULM Milano
ATTACH;FMTTYPE=image/png:https://www.lucianoscauri.it/lusc2020/wp-content/uploads/2023/09/IULM-bollo-rosso-225.png
END:VEVENT
END:VCALENDAR