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DTSTART;TZID=Europe/Rome:20221111T100000
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SUMMARY:BUSINESS MASTER IN REVENUE MANAGEMENT & CHIA CERTIFICATE – SOLD OUT
DESCRIPTION:[vc_row][vc_column].vcex-heading.vcex_6ac5a6ef99171{color:#ff0000;font-weight:600;}CI DISPIACE, PURTROPPO NON È PIÙ POSSIBILE ISCRIVERSI AL MASTER - CI VEDIAMO ALLA PROSSIMA EDIZIONE 2023[/vc_column][/vc_row][vc_row css=”.vc_custom_1611935217977{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”4/12″ css=”.vc_custom_1611935250060{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_row_inner][vc_column_inner css=”.vc_custom_1611935121411{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #f9f9f9 !important;}”].vcex-list_item.vcex_6ac5a6ef9b64b{color:#ff0000;font-size:12px;}@media (max-width:1024px){.vcex-list_item.vcex_6ac5a6ef9b64b{font-size:12px;}}@media (max-width:959px){.vcex-list_item.vcex_6ac5a6ef9b64b{font-size:12px;}}@media (max-width:767px){.vcex-list_item.vcex_6ac5a6ef9b64b{font-size:12px;}}@media (max-width:479px){.vcex-list_item.vcex_6ac5a6ef9b64b{font-size:12px;}}Numero Chiuso per un massimo di partecipanti.vcex-list_item.vcex_6ac5a6ef9cab5{color:#ff0000;font-size:12px;}@media (max-width:1024px){.vcex-list_item.vcex_6ac5a6ef9cab5{font-size:12px;}}@media (max-width:959px){.vcex-list_item.vcex_6ac5a6ef9cab5{font-size:12px;}}@media (max-width:767px){.vcex-list_item.vcex_6ac5a6ef9cab5{font-size:12px;}}@media (max-width:479px){.vcex-list_item.vcex_6ac5a6ef9cab5{font-size:12px;}}È previsto un colloquio di selezione o breve test di ammissione.vcex-list_item.vcex_6ac5a6ef9d80b{color:#ff0000;font-size:12px;}@media (max-width:1024px){.vcex-list_item.vcex_6ac5a6ef9d80b{font-size:12px;}}@media (max-width:959px){.vcex-list_item.vcex_6ac5a6ef9d80b{font-size:12px;}}@media (max-width:767px){.vcex-list_item.vcex_6ac5a6ef9d80b{font-size:12px;}}@media (max-width:479px){.vcex-list_item.vcex_6ac5a6ef9d80b{font-size:12px;}}È richiesta la disponibilità di un Computer portatile (No Tablet/iPad).vcex-list_item.vcex_6ac5a6efa8fb3{color:#ff0000;font-size:12px;}@media (max-width:1024px){.vcex-list_item.vcex_6ac5a6efa8fb3{font-size:12px;}}@media (max-width:959px){.vcex-list_item.vcex_6ac5a6efa8fb3{font-size:12px;}}@media (max-width:767px){.vcex-list_item.vcex_6ac5a6efa8fb3{font-size:12px;}}@media (max-width:479px){.vcex-list_item.vcex_6ac5a6efa8fb3{font-size:12px;}}È prevista una valutazione finale e rilascio attestato di partecipazione.vcex-list_item.vcex_6ac5a6efa9e69{color:#ff0000;font-size:12px;}@media (max-width:1024px){.vcex-list_item.vcex_6ac5a6efa9e69{font-size:12px;}}@media (max-width:959px){.vcex-list_item.vcex_6ac5a6efa9e69{font-size:12px;}}@media (max-width:767px){.vcex-list_item.vcex_6ac5a6efa9e69{font-size:12px;}}@media (max-width:479px){.vcex-list_item.vcex_6ac5a6efa9e69{font-size:12px;}}Costo 1.340 euro + IVA a persona.vcex-list_item.vcex_6ac5a6efaac1b{color:#ff0000;font-size:12px;}@media (max-width:1024px){.vcex-list_item.vcex_6ac5a6efaac1b{font-size:12px;}}@media (max-width:959px){.vcex-list_item.vcex_6ac5a6efaac1b{font-size:12px;}}@media (max-width:767px){.vcex-list_item.vcex_6ac5a6efaac1b{font-size:12px;}}@media (max-width:479px){.vcex-list_item.vcex_6ac5a6efaac1b{font-size:12px;}}Il prezzo include la preparazione e test online per il CHIA Certificate[/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner css=”.vc_custom_1611935065035{padding-top: 10px !important;padding-bottom: 10px !important;background-color: #f9f9f9 !important;}”].vcex-heading.vcex_6ac5a6efab844{font-size:16px;font-weight:700;text-transform:uppercase;}ISCRIVITI SUBITO AL MASTER\n\n \n\n\n\nTutti i campi sono obbligatori\n\n\n\n\n\n\n\nDichiaro di accettare la Privacy Policy di questo sito.\n\n\n\n\n[/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”8/12″ css=”.vc_custom_1611935268971{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1663573733934{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}” font_family=”Muli”]\nIl nostro corso è rivolto a manager e imprenditori delle strutture ricettive italiane con l’obiettivo di colmare il gap di competenze nell’area del revenue management e del miglioramento delle performance, anche attraverso l’utilizzo strategico di piattaforme di business intelligence ovvero a persone che lavorano nell’ambito dell’hotellerie e dell’ hospitality.  Ti verranno insegnate delle strategie, tecniche e strumenti attraverso i quali potrai sviluppare il tuo know how.\nIl programma contiene momenti di simulazione su scenari didattici.\nL’obiettivo del corso è di trasferire una conoscenza teorica quanto basta per rendere consapevoli, e pratica per mettere in grado di essere autonomi ed efficaci in tempi rapidi. Il punto di forza è che il nostro metodo non si basa su aspetti puramente accademici ma su esperienze collaudate, provate e applicate direttamente nell’ambito alberghiero in molti anni di attività, con risultati misurabili, per consentire di massimizzare i risultati in termini di ricavi e performance.\n\nIl CHIA ( Certification In Hotel Industry Analitycs ) è l’unica certificazione per i professionisti del settore alberghiero e turistico focalizzata sull’analisi. Questo riconoscimento attesta una conoscenza approfondita delle basi metriche, delle definizioni, formule e metodologie utilizzate nel settore alberghiero. Chi consegue il CHIA dimostra di poter “fare i conti” ed interpretare i risultati per identificare aree di miglioramento. Dimostra inoltre di saper analizzare vari tipi di dati dell’industria alberghiera e di fare deduzioni strategiche basate su tali analisi. La certificazione comprova anche una comprensione completa del benchmarking e dei report delle performance. I partecipanti del corso acquisiscono una conoscenza del panorama attuale del settore alberghiero, inclusi gli eventi principali. Completare il corso attesta di avere un posto tra i migliori professionisti del settore alberghiero e apre le porte a future opportunità lavorative.\nCertification In Hotel Industry Analitycs\n\nHotel Industry Analytical Foundations\nHotel Math Fundamentals, the metrics used by the Hotel Industry\nProperty Level Benchmarking (STAR Reports)\nHotel Industry Performance Reports\n\nIl CHIA Certificate è ottenibile con un test online e SKL International Consulting è l’unico Authorized Instructior italiano abilitato all’ insegnamento. Il Valore della certificazione è di 300 USD inclusi nel costo del Master. L’esame del CHIA è in Inglese, il materiale di studio in Inglese, la docenza in Italiano. L’esame sarà sostenuto individualmente da remoto on line il 3 Dicembre alle ore 10:00 previa registrazione sul sito di AHLEI effettuata con l’assistenza di SKL international. Durante l’esame sarà aperto un collegamento ZOOM per supporto\nLe docenze sono tenute in italiano salvo i contributi degli speaker esteri che saranno in  Inglese.\n\n[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1611935194732{margin-top: 0px !important;padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_row_inner css=”.vc_custom_1611933489327{padding-top: 20px !important;background-color: #f9f9f9 !important;}”][vc_column_inner width=”1/2″][vc_column_text]\nPARTNER D’ECCEZIONE\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]\nCONTRIBUTO SPECIALE DI\n[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row visibility=”hidden”][vc_column].vcex-heading.vcex_6ac5a6efc1d9b{color:#ff0000;font-weight:600;border-color:#000000;}ESTRATTO CONTENUTI DEL PROGRAMMA[/vc_column][/vc_row][vc_row visibility=”hidden”][vc_column width=”1/2″][vc_column_text]\nFILOSOFIA E ASPETTI SPECULATIVI Brevi cenni storici, Quando un sistema computerizzato di YM, Concetti, Come Funziona, Come si Applica, Milestones, Le Regole D’oro, Organigramma dell’area Revenue, Settori in cui si applica lo YM, Yield And Revenue Management in Food and Beverage, Elementi di affinità tra i settori che applicano lo YM, Il comportamento della domanda, Storture e paradossi del sistema tariffario\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]\nCONFIGURAZIONE E STRUMENTI Principali indicatori, Budget, Forecast e ReforecastStandard Operativi, Room Inventory, Single Inventory, Negoziazione e Contratti, Tecniche di prenotazione, Mercati e Segmenti di Mercato, Qualità delle prenotazioni,Griglia tariffaria, Pricing, Bid Price, Hurdle Rate, Business Mix,Overbooking, Cost of Walk, Contratti, Lettere di conferma prenotazioni, Special events, Cancellation policy, Sales policy, Tipo di vendita, Competitor set, Parity rate on line distribution, Room inventory, Restrictions\n[/vc_column_text][/vc_column][/vc_row][vc_row visibility=”hidden”][vc_column width=”1/2″][vc_column_text]\nTECNICA E TECNOLOGIE Preinstallation Audit Questionnaire, Distribution channels, Graphic Comparison, Selling Strategies, Tecniche di prenotazione, RMS, PMS, GDS, IDS, CRS, Benchmarking, Channel Manager Rate Distributor, Shopper, Web Booking Engine, Interface, Lettere di conferma\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]\nANALISI Performance del mese e comparazioni, Performance dell’ anno e comparazione, Sovrapposizione grafica di diversi risultati e indicatori, Revenue Management Audit, Storico dei Competitor ad una data certa, Last Year Vs This Year, Scostamento, Analisi Mensile, Competitor, Eventi, Booking Pace per mercato, Reservation On The Books, Mercato, Quality Of Booking, Overbooking, Ancillary Revenues\n[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1663523961844{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}” visibility=”hidden”][vc_column width=”1/2″][vc_column_text]\nPREVISIONI Tecnicamente chiamato Forecast, Il processo previsionale, La previsione in Hospitality, I modelli di prevsione, I fattori che influenzano il Forecast, Le informazioni principali e chiave, Tipi di Forecast, Forecast Window, Errori comuni\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]\nRACCOMANDAZIONI Rate, Bid Price, Hurdle Rate, Cancellation Policy, Quante camere vendo per ogni segmento, Deal Quotation,Group pricing, Group Displacement\n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column].vcex-heading.vcex_6ac5a6efc28ac{color:#00006b;font-weight:600;border-color:#000000;}INSIGHT DEL PROGRAMMA[vc_column_text]\nOVERVIEW OF HOSPITALITY REVENUE MANAGEMENT Introduction to Revenue Management | The Practice of Revenue Management | Elements of Revenue Management | Five Practical Steps in Hotel Revenue Management | Law of Supply and Demand and Revenue Management | Revenue Management and Yield Management | History of Revenue Management | Evolution of Revenue Management as a Discipline | Evolving Components of Revenue Management | Information Technology and Revenue Management | Revenue Management and the Lodging Industry | Revenue Management Systems in the Car Rental Industry | Revenue Management Systems in the Airline Industry | Revenue Management Systems in Visitor Attractions\n[/vc_column_text][vc_column_text]\nTHE ROLE OF THE REVENUE MANAGER Revenue Management as Knowledge Work | The Role of the Revenue Leader | Important Skills Necessary for the Revenue Leader | Quantitative Skills | Communication Skills | Leadership | Team Player | Business Professionalism | Creators of Strategy | Revenue Management Organizations | On Property | Regional or Clustered Operations | Outsourced or Third-Party RM | Ethics and Revenue Management |\n[/vc_column_text][vc_column_text]\nKEY ECONOMIC CONCEPTS FOR HOSPITALITY REVENUE MANAGEMENT Demand and Supply | Demand | Determinants of Demand. | Supply | Equilibrium Price | Willingness to Pay, Demand Function, and Optimal Price | From WTP to Demand Curve | Optimal Price and Maximum Revenue | Applying the Demand Curve to Similar Markets | Demand Curve to Demand Function | Optimal Price under Capacity Constraint | Price Elasticity of Demand | Price Discrimination | Price Discrimination, Consumer Surplus, and Ethical Considerations\n[/vc_column_text][vc_column_text]\nFORECASTING Demand Forecasts | Forecast Categories | Forecasting Data: What Data is Available to Make a Forecast? | Historical Data | Current Data | Exogenous Information & Qualitative Forecasting | Other Data Types | Quantitative Forecasting Models | Advance Booking Models | Additive Model | Multiplicative Model | Time Series Models | Moving Average | Exponential Smoothing | Combined Models | Unconstrained Demand | Unconstraining Methods | Forecast Accuracy: How Do We Know if We’ve Done a Good Job? | What is Forecast Accuracy? | Forecasting Error Metrics | Mean Absolute Error (MAE) | Mean Absolute Percentage Error (MAPE) | Forecasting Error Summary | Technology in Forecasting | Ethics in Forecasting | Non-Hotel Forecasting |\n[/vc_column_text][vc_column_text]\nPRICING BASICS Pricing Principles | Price: Concept and Significance | Evolution of Pricing in Hotel Revenue Management | Cost-Based Pricing | Competition-Based Pricing | Value-Based Pricing | Pricing Application | Rate Fences | Rate fences and Market Segmentation | Types of Rate Fences | Perceived Fairness | Setting Price and Selling Value | Upgrades | Complimentary Rooms | Upselling | Cross-selling | \n[/vc_column_text][vc_column_text]\nSTRATEGIC PRICING Segmented Pricing | Dynamic Pricing | Price Discounting | Profit Impact | Motives | Game Theory | Pricing Across Distribution Channels | Rate Parity | Rate Integrity | \n[/vc_column_text][vc_column_text]\nINVENTORY MANAGEMENT Perishability | Forecasting | Demand Patterns | How to Count the House? | Tracking Reservations | Cancellations | Reservation Types and Cancellations and No Show | Cancellation Policies | Group Performance Clauses | Force Majeure | Tracking Transient Cancellation | Predicting Cancellations and No Shows | Overbooking Practices | Advantages and Disadvantages of Overbooking | Legal Implications | Last Room Availability | Inventory Control Techniques/Length of Stay Restrictions | Maximum Length of Stay | Closed to Arrival Other Inventory Control Techniques | Caution in Applying Inventory Control Techniques | Displacement Analysis | Other Factors to Consider | Ethics | Ethics of Overbooking | Technology Providers Tools | Applications for Other Areas of Hospitality | Convention Centers, and Other Meeting Venues | Resort Amenities | Restaurants | \n[/vc_column_text][vc_column_text]\nDISTRIBUTION CHANNEL MANAGEMENT Managing Distribution Channels in the Hotel Industry | Hotel Direct Channels | Hotel Indirect Channels | Last-minute distribution | Opaque travel agencies | Flash sales websites | Vacation rentalSocial media | Room Allocation Across Distribution Channels | Pricing | Rate Parity | Pros and Cons of Rate Parity Strategy | Last-Minute Pricing | Opaque Pricing | Pricing on Flash Sales Channels | Pricing Across Different Channels | Reservation Costs | Optimize Revenue Through Distribution Channels | Managing Distribution Channels in the Restaurant Industry | Flash sales websites | Food delivery companies | Managing Distribution Channels for the Event Space | Online Reviews and Revenue Management | Main Hotel Review Platforms | Leveraging Online Reviews for Revenue Management Decisions | Search Engine Optimization | Ethics in Distribution Channel Management |\n\n[/vc_column_text][vc_column_text]\nPERFORMANCE ANALYSIS Comparative vs. Trend Analyses | Comparative Analysis | Trend Analysis | Key Performance Indicators of Hotels | Competitive Sets: Resource Similarity & Market Commonality | Resource Similarity | Market Commonality | STAR Reports and dSTAR | Comp Sets and Industry Segments | Performance Metrics | Weekday/Weekend Data and Multiple Time Periods | Performance by Segmentation | Additional Revenue | How to Utilize STAR Reports | P&L Analysis | Comparative Analysis and KPIs in Non-Hotel Segments | Food and Beverage | Casinos/Gaming | Golf and Club | Spa | Cruise Industry | Meetings and Events | Ethics |\n \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”10135″][vc_btn title=”Scarica il Programma” style=”3d” color=”blue” size=”sm” align=”center” css_animation=”fadeInUp” link=”url:https%3A%2F%2Fwww.dropbox.com%2Fs%2Fm14tjaqyvgywe1z%2F2022%2520Programma%2520e%2520Schedule%2520Docenti%2520Master.pdf%3Fdl%3D0|title:Programma%20Master%20e%20Schedule%20Docenti|target:_blank”][/vc_column][/vc_row]\n
URL:https://www.lucianoscauri.it/archivio-eventi/master-in-revenue-management-chia-certificate/
ORGANIZER;CN=SKL International:MAILTO:skl@sklinternational.it
LOCATION:Milano
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