MASTER’S OF HOSPITALITY AND TOURISM MANAGEMENT DEGREE (HTM)

Acquisition Processes
Acquisistion & Destination

The Audit Process
Key indicators and Values  to account  for  as a staring and leading guide

Main Optimization Levers & Opportunities
Human Resources, Processes, Technology, Concept, Marketing, DistributionOrganization, Processes, Marketing Area

The Planning Process
Setting Goal and Objectives according to forecast & budget, Setting the Key Operation Standard, Evaluation Key Standard impact con Cost, Labour, Guest   perception of service, reputation, ADR

Operation Area
Key requirement prior to establish a Manning Guide, Involvement in product and concept determination Demand Management, Operational Processes (centralization or Distribution)

Management Control
Internal KPI, Introduction to Hotel Industry Analitycs, Definition, Creation, Math. Market KPI, Definition, Creation, Math
Reference Values for Rent, Food Cost, Labour, Utilities, Concept of ROI

Project Work
Based on business game

Technology
The importance of technology in optimization processes. Analysis of the relevant tools used in key revenue maker department and their involvement. Contemporary PMS, RMS, CRS, Reputation Management, Guest Rooms Booking Engine, Meeting Rooms Booking Engine, Channel Manager, Shopper, Market Demand, Reservation Tools, Benchmark, WI FI Access

Final On Line Test
PC Access Required. On line test on Class Marker, Subscription Required.